When you’re navigating perimenopause or menopause, the last thing you need is more uncertainty.
That’s why Hey Sister! proudly carries the MTick®, a simple visual marker designed to help you feel more confident about what you’re choosing, without having to overthink every decision.
It’s there to make shopping feel lighter, clearer, and more reassuring.
You’re not imagining it, this stage can feel overwhelming
In a time of life that already feels overwhelming, filled with unfamiliar symptoms, unexpected changes, moments of loneliness, and an endless flood of information online, the last thing you need is to waste time, energy, or money trying to work out what might actually help.
Perimenopause and menopause often arrive without warning and without a clear roadmap.
And yet, when it comes to products, you’re expected to:
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Decode confusing and conflicting claims
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Work out what’s genuinely supportive, and what’s just marketing
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Spend hours researching, comparing, and second-guessing
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Hope you’ve chosen “the right thing” this time
Many women tell us they feel unsure about what’s safe, what’s suitable, and what’s truly made with menopause in mind.
That mental load is real.
And when you’re already navigating so much change, it’s simply exhausting.
What is the MTick?
The MTick is a symbol created to help people easily identify products that have been thoughtfully reviewed through a perimenopause and menopause lens.
Think of it like:
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The recycling logo
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The organic certification
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The heart health tick
A familiar visual cue that helps you quickly recognise when something has been considered responsibly, not just labelled for appeal.
If you see the MTick, it means the product has passed a menopause “sniff test” so you don’t have to do all the thinking yourself.
Why Hey Sister! chose the MTick
Trust sits at the heart of everything we do.
Hey Sister! is grounded in over 12 years of research and insight into women’s health. That depth of understanding shapes every decision we make, from the products we create to the partners we choose, to how we show up for women navigating perimenopause and menopause.
We support women through hormonal change with care, honesty and intention, not trends or token gestures.
That’s why the MTick matters to us.
We chose to partner with the MTick because it aligns with what we already stand for:
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A research-led approach to women’s health
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Respect for lived menopause experiences
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Responsible, transparent product positioning
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Protection against misleading or exaggerated claims
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Reducing confusion at a time when information overload is already high
When you’re moving through a life stage that can feel unfamiliar, isolating and overwhelming, reassurance shouldn’t be based on guesswork.
When we say a product is here to support you, we want that reassurance to be grounded in research, responsibility and real understanding, not simply assumed.
What does the MTick use to assess products?
The MTick is guided by menopause insight, not marketing hype.
Products are reviewed with consideration for:
Menopause understanding
Looking at products through a peri/menopause lens, acknowledging the physical, emotional and lifestyle realities of this life stage.
Honest positioning
Ensuring products aren’t simply menopause-branded for trend or commercial gain, and that claims are communicated responsibly and clearly.
Considered formulation or design
Where relevant, attention is given to how ingredients or product design may interact with common peri/menopause concerns, with care and intention.
Respect for lived experience
Recognising that menopause is not one-size-fits-all, and support should feel empowering, not prescriptive.
A responsibility-first approach
Helping protect consumers and reduce decision fatigue, so confidence replaces confusion.
What the MTick means for you
Seeing the MTick means:
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Less second-guessing
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Clearer, more confident choices
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Reduced mental load
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Thoughtful signposting
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Peace of mind when shopping
Because menopause is already doing enough, your shopping experience shouldn’t add to it.
A gentle and important note
The MTick does not replace medical advice.
It doesn’t promise to “fix” menopause.
It doesn’t claim perfection.
What it does offer is reassurance, a visual signal that a product has been responsibly reviewed with this life stage in mind.
What to look for, wherever you shop
The MTick is available on selected products at Hey Sister! and at participating TerryWhite pharmacies.
Wherever you see it, the intention is the same: to support clearer, more confident choices during perimenopause and menopause.
FAQS
What is the MTick?
The MTick is a visual symbol designed to help people easily identify products that have been thoughtfully reviewed with perimenopause and menopause in mind.
It acts as a shortcut, reducing confusion and helping you feel more confident about the choices you’re making.
Who is the MTick for?
The MTick is for anyone navigating:
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Perimenopause
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Menopause
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Post-menopause
It’s also helpful for those supporting someone through this life stage and wanting clearer guidance when choosing products.
Who created the MTick?
The MTick was created by GenM, an organisation dedicated to improving how menopause is understood, supported and represented by brands.
What does the MTick assess?
The MTick looks at products through a peri/menopause lens, with consideration for:
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Menopause understanding and insight
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Responsible, honest product positioning
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Considered formulation or product design (where relevant)
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Respect for lived menopause experiences
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A responsibility-first approach to consumer wellbeing
It’s about thoughtful consideration — not marketing claims.
Does the MTick mean a product is medically approved?
No.
The MTick is not a medical certification and does not replace professional medical advice.
It doesn’t diagnose, treat or cure menopause; instead, it acts as a trusted signpost to help guide more confident everyday choices.
Does the MTick mean a product will work for everyone?
No, and that’s important.
Menopause is not one-size-fits-all.
The MTick recognises that everyone’s experience is different and avoids making universal promises.
It simply indicates that the product has been responsibly reviewed for this life stage.
Why has Hey Sister! chosen to use the MTick?
Hey Sister! chose the MTick because it aligns with our commitment to:
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Transparency
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Care
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Reducing confusion
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Supporting women without overwhelming them
We want you to feel reassured, not pressured, when choosing products during perimenopause and menopause.
Is the MTick just a marketing label?
No.
The MTick exists specifically to help protect consumers from misleading or exaggerated menopause claims.
It’s designed to reduce decision fatigue and remove the burden of having to research everything yourself.
How should I use the MTick when shopping?
Use the MTick as a guide, not a guarantee.
When you see it, you can feel reassured that the product has been:
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Thoughtfully considered
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Reviewed responsibly
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Positioned with menopause in mind
It’s there to help you shop with more confidence and less doubt.
Where can I find MTick products?
You’ll find products carrying the MTick clearly marked across selected items in the Hey Sister! range.
Look for the symbol as a gentle signal that says: This has been checked. This has been considered.
