We’ve all heard it:
“It’s just your period.”
“Everyone gets cramps.”
“Pain is normal, just deal with it.”
Sound familiar? Yeah. Us too.
For way too long, we’ve been told that menstrual pain is something to just... endure. That it’s a rite of passage. A monthly inconvenience you should quietly suffer through with a smile, a heat pack, and a box of ibuprofen.
But here’s the truth:
Just because it’s common doesn’t mean it’s normal.
And it definitely doesn’t mean you have to suffer in silence.
So... What Is “Normal” Pain?
A little discomfort for a day or two at the start of your period? Sure. That’s pretty standard.
But if you’re:
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Curled up in a ball on the bathroom floor
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Calling in sick (again)
Riding the ibuprofen express like it’s a daily vitamin
Or dealing with mood swings, nausea, or bone-deep fatigue...
You’re not being dramatic.
You’re being ignored.
Studies show that while up to 84% of young women experience menstrual pain¹, around 25% report pain so severe it messes with daily life¹. That’s not a small group. That’s a quarter of us silently pushing through.
This Isn’t About Pain Tolerance. It’s About Respect.
We’ve inherited a culture that treats period pain like some twisted monthly boot camp. But ignoring chronic or severe symptoms doesn’t build resilience - it builds resentment.
One Canadian study found that over 60% of adult women experience cramps³, with pain levels that vary wildly. Another, out of Brazil, linked dysmenorrhea to everything from anxiety to bloating and full-on mood whiplash⁴.
Living in fear of your next cycle isn’t “just how it is.”
And it doesn’t have to be.
Real Talk: I’ve Been There.
There was a month (okay, several) where I sat through client calls pretending I had a “dodgy lunch” when in reality, I was barely holding it together under my desk with a wheat bag and a packet of Naprogesic.
Because saying “I’m in too much pain from my period to work” still gets side-eyes.
And that? That’s the problem.
There Is Another Way
We created Hey Sister! because we were tired of the shrug-and-suffer routine. There had to be a better way. Spoiler: there is.
Khapregesic®, our plant-powered herbal formula featuring Khaya senegalensis, is clinically tested to help:
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Reduce period pain
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Ease bloating and abdominal discomfort
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Support gut health (hello, prebiotics)
Calm mild anxiety and mood swings.
Plus, it’s vegan, 100% organic, and free from common allergens. Gentle on your body. Fierce on cramps.
Why 90 Days Matters: The Truth About Real Relief
Here’s the deal: your body isn’t Amazon Prime. You can’t pop one herbal capsule and expect your uterus to throw a peace party overnight.
That’s why we created the Hey Sister! 90-Day Challenge.
Three full cycles - that’s what it takes for your hormones to catch on, settle down, and start responding to real support. Think of it like retraining a toddler with a whistle and a whiteboard - your body needs time to adjust, not just a quick fix.
Here’s what 90 days gives you:
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Three chances for your cycle to rebalance
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Time for your gut, hormones, and stress response to align
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Space to track real changes like lighter cramps, more stable moods, and fewer couch-lock days
Consistency wins here. Healing isn’t a straight line, but over 90 days, those little shifts add up to a big difference.
So What Can You Actually Do?
Let’s flip the script. Start here:
Track your symptoms – use an app or a notebook, it doesn’t matter. The goal? Pattern spotting.
Talk about it – Your GP, your mates, your boss. The more we speak up, the more the system has to catch up.
Explore natural support – From Khapregesic® to warm baths, magnesium, cycle syncing, or just cutting back on inflammatory foods.
Commit to consistency – Our 90-Day Challenge gives your body the time it needs to respond.
One cycle won’t cut it. Three cycles = real results.
Ready to try it for yourself?
Use the code SisterStarter at checkout to get 15% off our Starter Pack - the perfect way to begin your journey to a calmer, kinder cycle.
Your Period Isn’t a Punishment
Your cycle is part of your rhythm, not something that should derail your life. You don’t have to white-knuckle it through the pain, miss out on plans, or pretend it’s no big deal.
Because it is.
And you matter.
Let’s stop normalising pain. Let’s start supporting our bodies like they deserve.
Take the first step - with knowledge, community, and Hey Sister! in your corner.
We’ve got you.
References
¹ Iacovides, S., et al. (2015). Prevalence and impact of dysmenorrhea among young women. Journal of Pain Research, 8, 535–541.
² Armour, M., et al. (2019). The prevalence and impact of dysmenorrhea worldwide: A systematic review. BMC Women's Health, 19(1), 48.
³ Burnett, M., & Lemyre, M. (2017). Primary dysmenorrhea consensus guideline. Journal of Obstetrics and Gynaecology Canada, 39(7), 585–595.
⁴ Parra-Fernandez, M. L., et al. (2021). Dysmenorrhea and associated factors in Brazilian women. International Journal of Environmental Research and Public Health, 18(7), 3603.
⁵ Rezende, K. R., et al. (2025). Prevalence of menstrual distress symptoms in adult women: a cross-sectional study. Women’s Health Reports, 4(1).
